Tuesday, March 16, 2010

Aging in Place – The Next Big Thing?
March 15, 2010
by Crans Baldwin
The more I travel, and the more I have the chance to speak with interior designers and also health care professionals, the more I am struck by the potential size of the “aging-in-place” market, and the number of interior designers that are unaware of this phenomenon. Let me commend to you the ASID website. They have an excellent section on Aging & Accessibility”. Let me quote from this site. “One of the biggest challenges in the next 30 years will be how to meet the demand for quality living environments for the burgeoning population of older adults”. ”But aging in place is not just about the home. The aging of the population will affect every interior environment – private, commercial, and public”.

From another website (Service Magic), “According to the AARP, over 80 million Americans will reach retirement age within the next 15 years, and over 80% of those retirees would like to stay in their present home as long as possible. Most homes aren’t built with the needs of aging seniors in mind.”

Just a thought, but this sounds like a huge marketing opportunity for the interior design profession at a time when the profession needs such a thing! It takes study and accreditation, but in return there is business to be had right now!

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